Driving on the highway today I saw two condo complexes right next to it.
On each there was an ad. First one said:
“Luxurious apartments.”
Ok now, maybe they do look great inside and they have a backyard pool
but you will be both deaf and fully covered with car pollution dirt before you even dip your toe.
And come on lets be honest
both the person odering the sign and manufacturing it knew about it.
The other sign said : “Upscale apartments”
Now that is more sophisticated. Does it make me interested tough? Hell no!
How about you give me the TRUTH and write:
“Cool apartments with crap location. You can’t have everything
in life but this sure is something.”
or “Yeah we don’t offer an ocean view but man do those rooms look cool.”
What have you got to loose?
You put the sign there for a reason make it pay for itself.
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