Yesterday I had a chance to participate in a great Father’s Day event
although I am still not a father it was fun.
It was all about small weiner dogs racing on a real horse-track.
Huh? Strange, weird, unconventional?! Yes!
And the whole point was that the organisers made it look real and fun.
Each dog was assigned a space with his name, got his racing suit with a color and number
and had a spot at the gate.
Now you might ask why. The answer is : WHY NOT?!
The racetrack had spectacular attendance even tough the weather almost got the event cancelled.
Thousands of people watched 12 weiner dogs race 35yards.
Point in all of this is: Can you throw an event like this?
Whether its for advertising wine, puppet dogs, new GM car or iPhone 5.5.1.2 (whatever)
enable people to have fun, talk about it, take picutres and video, share it, promote it
and most important don’t make it about yourself or your product.
Make it about the people for the people
sales will come, just give it a while.
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