I noticed a few of those t-shirts around lately in the US:
Now think about the first feeling that you associate the word with…
ANGER! You want to figure out who the person who SPAMed you was
and (quoting the great Soprano family) “take care of them.”
If however you are on the other side pressing the “send” button I urge you
to think twice about what you are doing. Make sure that the “e-mail marketing”,
“online promotion” or whatever the name you are giving it may be,
is not a simple form of trespassing.
Its easy to get in but you never get invited back.
Instead create some useful story, content that will resonate with your audience
in an engaging way. Ask them what are their concerns, questions
and build around those. You would be surprised how much more effective it is.
Don’t have the time? Well then you better keep breaking in, being shouted at
and never liked again. Your call.
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Be nice. Keep it clean. Stay on topic. No spam.
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