Walking the streets of downtown Minneapolis today I noticed Coca Cola Zero buckets
set in different locations, by stores and sidewalks.
As I was walking towards it I thought :
“Damn what will they want me to do now?”
My inbox will not survive another mailing list.
Surprisingly as I got closer to it I was given two
free cans of Coke Zero. And maybe I was the only one
that got away with it but they did not want anything from me.
And I don’t ever buy Coke Zero but this nice little gesture
made my day just a little more fun and made room for the brand in my head.
Maybe it will even make me buy a can and a sports mag to go with it?
Anyway, the point is : Whatever campaign, product lunch, service you are working on
make it pleasurable and don’t try to push the message down my throat.
Hand fun, valuable, relevant stuff, step back and wait.
Because I will come back, it just might not be that very second.
However, if you have nothing to make me a little more happy
I will keep walking.
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