Guy with ideas that matter!

As we all know the marketing industry operates on models,

some of them are effective and useful and some totally useless

and only make those who use them feel goof but don’t drive results.

I am a true believer of the subconscious and those who research it thoroughly.

Subconsciously you know its true.

Because emotions matter I don’t care how efficient your model might be,

I mean how can you predict one’s life, behaviour, choices and lifestyle looking at a pie chart?

What makes me wonder is when will we see consumers figuring it out

and brands in need of catching up with them?

I think consumers will outsmart marketing execs.

at least subconsciously.

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