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Is there a line outside?


Kolejka
Ok now you may not know this but 20 years ago in Poland (where I come from)

it was hard to find products. Even the simplest ones.

Customers had to wait a few hours to get their bread, milk, butter, tea

(if they were lucky enough that day).

Leaving the political side of it, there is an opportunity side of it for you.

Can you make your service/product so great,

market it so great

let people know you are there so great

that they just can’t resist that level of great greatness

and form a few hours lines?

Just like the Apple’s iPhone?

If you already do that, that’s great.

If not, then you suddenly stand in a century-long line of your competitors waiting

for a line in front of your shop.

And you know what is even more great?

Make that a long-term strategy not just an overnight fad wave that falls flat sooner then you notice.

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1 Comment

  • On 07.03.09 sylwiapresley said:

    hehe, standing in an-overnight-line…gosh…I remember those times…and now…the freedom of choice is amazing;) everything just in front of our nose!;)

speak up

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