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08.22.09A great book on the horizon.I have always respected the 37 signals team, their products are great and functional. In March next year their book "Rework" is coming out and if you are at least a bit serious about being happy and successful (not the other way around) you can't miss it! http://www.amazon.com/Rework-Jason-Fried/dp/0307463745
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07.19.09Never say never.Tom Watson had an awesome week. As a 59-year old golfer he showed at the British Open golf tournament in Turnberry, Scottland that anything can be done with a little belief in your powers. This guy not only performed well, qualified all the way to the finals, but also came close to winning it. At 59! WOW. What a legend. If only the homeowners who started today's mess would have the same spirit, there would be no mess. The point is to never stop participating in life, and contributing what you best can. And this way you will be another Tom Watson in whatever you do, even ...
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07.10.09Where is your story?Went to see Bruno today. A lot of expectations for a Borat comeback but it did not deliver those. Instead it was trying to make the case by pushing out gags here and there, and they were not bad but hold on where is the story? I mean Borat boy that was an epic journey with ups and downs, here you have an obnoxious guy who is funny but I can quite put that into context. Takeaway for me was if you are trying to communicate some message and inlfluence your audience, you better have a story. So you do not end up with a shorter attention span ...
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07.03.09Is there a line outside?Ok now you may not know this but 20 years ago in Poland (where I come from) it was hard to find products. Even the simplest ones. Customers had to wait a few hours to get their bread, milk, butter, tea (if they were lucky enough that day). Leaving the political side of it, there is an opportunity side of it for you. Can you make your service/product so great, market it so great let people know you are there so great that they just can't resist that level of great greatness and form a few hours lines? Just like the Apple's iPhone? If you already do that, that's great. If not, ...
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06.24.09Put a smile on my face.Walking the streets of downtown Minneapolis today I noticed Coca Cola Zero buckets set in different locations, by stores and sidewalks. As I was walking towards it I thought : "Damn what will they want me to do now?" My inbox will not survive another mailing list. Surprisingly as I got closer to it I was given two free cans of Coke Zero. And maybe I was the only one that got away with it but they did not want anything from me. And I don't ever buy Coke Zero but this nice little gesture made my day just a little more fun and made room for the brand in ...
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06.22.09Can you throw a party?Yesterday I had a chance to participate in a great Father's Day event although I am still not a father it was fun. It was all about small weiner dogs racing on a real horse-track. Huh? Strange, weird, unconventional?! Yes! And the whole point was that the organisers made it look real and fun. Each dog was assigned a space with his name, got his racing suit with a color and number and had a spot at the gate. Now you might ask why. The answer is : WHY NOT?! The racetrack had spectacular attendance even tough the weather almost got the event cancelled. Thousands of people watched 12 ...
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06.17.09Who’s in the lead?As we all know the marketing industry operates on models, some of them are effective and useful and some totally useless and only make those who use them feel goof but don't drive results. I am a true believer of the subconscious and those who research it thoroughly. Subconsciously you know its true. Because emotions matter I don't care how efficient your model might be, I mean how can you predict one's life, behaviour, choices and lifestyle looking at a pie chart? What makes me wonder is when will we see consumers figuring it out and brands in need of catching up with them? I think consumers will outsmart ...
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06.13.09Is your glass half full or half empty?Today's economy is not only bad on financial levels it had a far worse effect on our emotions - we stopped believing in our capabilities and that crisis is far worse than the foreclosures. There is no magic gaussian formula, tool, gimmick or company that can fix it for us. Its up to ourself to regain the belief that WE CAN FIX THIS and most importantly take an active action about it. Embrace creativity, don't think about limits. So next time you spill a glass (both literally and as a metaphor) don't get pissed off, smile, pick it up and move forward. Because there is nothing you can ...
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06.06.09Hey do you sell cotton candy?I was a visitor at an "Art Fair" and there were some cool vendors. A guy selling handmade guitars from Portugese wood, pottery from a lost highway, wine cork guy with unique design "one size fit all", photographers, musicians and professional landscape designers. The point was that there were some great products and offers out there but very little marketing. Now how do you recognise that? You walk past the vendors, there is not that much participation, they sit there waiting for you to come up and suddenly fall in love with their product/service. Now miracles happen but its rare. All of them look like they are physically there but ...
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06.02.09Hey leave my mailbox alone.I noticed a few of those t-shirts around lately in the US: Now think about the first feeling that you associate the word with... ANGER! You want to figure out who the person who SPAMed you was and (quoting the great Soprano family) "take care of them." If however you are on the other side pressing the "send" button I urge you to think twice about what you are doing. Make sure that the "e-mail marketing", "online promotion" or whatever the name you are giving it may be, is not a simple form of trespassing. Its easy to get in but you never get invited back. Instead create some ...
recent posts
- A great book on the horizon.
- Never say never.
- Where is your story?
- Is there a line outside?
- Put a smile on my face.
- Can you throw a party?
- Who’s in the lead?
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