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05.27.09How bad intentions lead to bad marketing.Driving on the highway today I saw two condo complexes right next to it. On each there was an ad. First one said: "Luxurious apartments." Ok now, maybe they do look great inside and they have a backyard pool but you will be both deaf and fully covered with car pollution dirt before you even dip your toe. And come on lets be honest both the person odering the sign and manufacturing it knew about it. The other sign said : "Upscale apartments" Now that is more sophisticated. Does it make me interested tough? Hell no! How about you give me the TRUTH and write: "Cool apartments with crap location. You ...
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05.24.09Show me the love!Hey, I know excuses for not writing on your own blog don't count but I have been busy, thinking, getting university year done and other stuff. Anyway, that also gave me lots of ideas and insights for new posts and I promise to keep a steady and progressive stream of weekly updates here now on. -------------------------------------------------------------------------------------------- So today I was at a local bookstore and noticed a great note on the front dusty window that someone "wrote" with their fingers. It said : "I love books" (with an artistic heart too) The point here is : "Do you provide your clients/audience with something to love?" Would they go out ...
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04.29.09Fill this out please.Hi guys, I have been off the blog for a while to do some research. Can you please fill out this quick form about you? It will take you a minute and will mean much to the online marketing club on this page. It is part of a marketing assignment at my University. Thank you, Chris
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04.23.09How many people you reach?In tough times like today, when people don't care about you, when you are one among many others, when the attention span is close to none, when not many people over-invest, you have to monitor who you reach. And this is the crucial part: Don't reach those who don't want or need you. In other words, don't strive for numbers your goal should be gathering a quality audience. Quality readers, followers, clients name them accordingly to your business model. In the end, this will get money in your pocket smile on your face and a better future to come. But it does not mean shouting at everyone: "Hey I am here. Buy from me or use me!" Remember? ...
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04.17.09Write with care.Today I had a very interesting experience. I was given 3 pages of a media/sociological text and had to translate it into Polish (my first language). It seemed like a clear task but damn did I beat my head against the wall to make sense of what I was writing about. I thought I knew what it meant once I wrote it down into Polish but it did not. And its the same with your copywriting or corporate language if you like. Pick your words carefully because they look, sound and feel very differently by those who will digest them. And you obviously want them to understand and not misinterpret your ...
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04.15.09Stretch, be flexible.Since the economy crashed businesses are desperately trying to find a single healing solution. Has there ever been a single solution to anything? I don't think so. When its harder to get more business it motivates you to push yourself in ways you have never thought of. This will get you to places that you never would have gotten. Of course only if "You are willing to go the extra mile." Go stretch.
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04.10.09Information is everywhere.Learned about two fantastic projects today: #1 World Digital Library which is launching on April 21st. This will give you access to: "significant primary materials from cultures around the world... You can learn more at the project's website. Now I don't care that there is a recession still going on We truly are lucky to live in a times like these! Lets just hope hope all those fantastic sources will actually be read and used in a proper way. #2 Vevo - which will be offering purchase of music videos to subscribed members and I think they partnered with YouTube for that. Watch out for them, they should get huge soon.
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04.10.09How many screwdrivers?There are many marketing tools out there and you already know about it. The thing is to ask the right questions. Not: "Which screwdriver should I use?" but rather "Why should I use it?" and then comes the how. But remember its not the methodology its the purpose that you are trying to achieve.
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04.08.09Precision pays off.An interesting documentary about how Swiss watches are made engaged me today. Why can a simple watch cost up to 1 million Euros? Because what you buy is not a product, but a piece of art, great craftsmanship and years of experience. It is the experience, memories and style you buy. Not a simple piece of metal. Which brings us back to your business. Do you make the effort to produce something remarkable? Does your service provide such an experience that people can't forget about it and tell their friends? You can always try to be best by saying so or choose to do something and actually achieve it. The choice is ...
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04.03.09How many colors do u see?KALEIDOSCOPE. Its a funny tool. Yes, not a toy but a TOOL. Becuase no matter how you use it seeing things different is always part of the experience. Ok now what does it have to do with business? Well isn't using all of the Advertising, PR and Marketing tools like that? You look at a problem through different silos and make notice. The thing tough is to look for the right things and "at" the right things. What things? The main 'thing" is working towards creating a great experience not only "selling" a product or service. Imagine Apple saying: "That's it! We have had it with you geeks! From today we only sell online through our ...
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