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2 Comments

  • On 05.05.09 Jon said:

    Hi Chris,

    I saw your posting about readings before your Minneapolis move. Below is my book list from advertising school. If you are going to read one book, read Jon Steel's book on account planners. Good luck!

    – Jon
    http://www.linkedin.com/in/JonEvoy

    1. An Intimate History of Humanity by Theodore Zeldin
    2. Another Bad Day At the Office by Jeremy Bullmore
    3. Confessions Of A Window Dresser: Tales From A Life In Fashion by Simon Doonan
    4. The Culting of Brands: When Customers Become True Belivers by Douglas Atkin
    5. Eating The Big Fish by Adam Morgan
    6. Getting The Bugs Out: The Rise, Fall, & Comeback of Volkswagon In America by David Kiley
    7. Good To Great by Jim Collins
    8. Hero And The Outlaw: Harnessing The Power Of Archetypes To Create A Winning Brand
    by Margaret Mark, Carol S. Pearson, Carol Pearson
    9. How To Plan Advertising by Alan Cooper
    10. In Search Of Excellence: Lessons From America's Best-Run Companies by Tom Peters
    11. Milk Mustache Book: A behind the scenes look at America's Favorite Advertising Campaign
    by Jay Schulberg, Bernie Hogya, Sal Taibi
    12. Peak Performance by Jon Katzenbach
    13. People Styles At Work by Robert Boltan
    14. Purple Cow: Transform Your Business By Being Remarkable by Seth Godin
    15. Re-Imagine: Business Excellence In A Disruptive Age by Tom Peters
    16. 7 Habits of Highly Effective People by Stephen Covey
    17. Taxi Driver Wisdom by Risa Mickenberg
    18. Truth Lies & Advertising by Jon Steel
    19. Under The Radar by Jonathan Bond & Richard Kirshenbaum
    20. Understanding Brand: Ten Experts Who Do by Don Cowley

    Reply – Quote
  • On 01.25.10 Anthony Burgess said:

    SEO

    Do you wish you could increase your online leads?

    Getting a GUARANTEED 1ST PAGE GOOGLE RANKING is easier and more cost-effective than you might think.
    We have helped a lot of businesses thrive in this market and we can help you! Simply hit reply and I’ll share with you the cost and the benefits See you at the top!

    Reply – Quote

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