Driving on the highway today I saw two condo complexes right next to it.
On each there was an ad. First one said:
“Luxurious apartments.”
Ok now, maybe they do look great inside and they have a backyard pool
but you will be both deaf and fully covered with car pollution dirt before you even dip your toe.
And come on lets be honest
both the person odering the sign and manufacturing it knew about it.
The other sign said : “Upscale apartments”
Now that is more sophisticated. Does it make me interested tough? Hell no!
How about you give me the TRUTH and write:
“Cool apartments with crap location. You can’t have everything
in life but this sure is something.”
or “Yeah we don’t offer an ocean view but man do those rooms look cool.”
What have you got to loose?
You put the sign there for a reason make it pay for itself.
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Hey,
I know excuses for not writing on your own blog don’t count
but I have been busy, thinking, getting university year done and other stuff.
Anyway, that also gave me lots of ideas and insights for new posts
and I promise to keep a steady and progressive stream of weekly updates here now on.
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So today I was at a local bookstore and noticed a great note on the front dusty window that someone “wrote” with their fingers.
It said : “I love books” (with an artistic heart too)
The point here is : “Do you provide your clients/audience with something to love?”
Would they go out of your store, company or even toilet
and say “God I love this place.”?
If the answer is negative you got to start changing your offer
because it is profitable to be loved, not hated.
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Hi guys,
I have been off the blog for a while to do some research.
Can you please fill out this quick form about you?
It will take you a minute and will mean much to
the online marketing club on this page.
It is part of a marketing assignment at my University.
Thank you,
Chris
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In tough times like today,
when people don’t care about you,
when you are one among many others,
when the attention span is close to none,
when not many people over-invest,
you have to monitor who you reach.
And this is the crucial part:
Don’t reach those who don’t want or need you.
In other words, don’t strive for numbers
your goal should be gathering a quality audience.
Quality readers, followers, clients
name them accordingly to your business model.
In the end, this will get money in your pocket
smile on your face
and a better future to come.
But it does not mean shouting at everyone:
“Hey I am here. Buy from me or use me!”
Remember? No one cares.
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Today I had a very interesting experience.
I was given 3 pages of a media/sociological text
and had to translate it into Polish (my first language).
It seemed like a clear task but damn did I beat my head
against the wall to make sense of what I was writing about.
I thought I knew what it meant once I wrote it down into Polish
but it did not.
And its the same with your copywriting or corporate language if you like.
Pick your words carefully because they look, sound and feel very differently
by those who will digest them.
And you obviously want them to understand and not misinterpret your message, right?
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Since the economy crashed
businesses are desperately trying to find a single healing solution.
Has there ever been a single solution to anything?
I don’t think so.
When its harder to get more business
it motivates you to push yourself in ways you have never
thought of. This will get you to places that you never would have gotten.
Of course only if “You are willing to go the extra mile.” Go stretch.
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Learned about two fantastic projects today:
#1
World Digital Library which is launching on April 21st.
This will give you access to:
“significant primary materials from cultures around the world…
You can learn more at the project’s website.
Now I don’t care that there is a recession still going on
We truly are lucky to live in a times like these!
Lets just hope hope all those fantastic sources
will actually be read and used in a proper way.
#2 Vevo – which will be offering purchase of music videos
to subscribed members
and I think they partnered with YouTube for that.
Watch out for them, they should get huge soon.
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There are many marketing tools out there
and you already know about it.
The thing is to ask the right questions.
Not: “Which screwdriver should I use?”
but rather “Why should I use it?” and then comes the how.
But remember its not the methodology
its the purpose that you are trying to achieve.
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An interesting documentary about how Swiss watches are made
engaged me today.
Why can a simple watch cost up to 1 million Euros?
Because what you buy is not a product, but a piece of art,
great craftsmanship and years of experience.
It is the experience, memories and style you buy. Not a simple piece of metal.
Which brings us back to your business.
Do you make the effort to produce something remarkable?
Does your service provide such an experience that people
can’t forget about it and tell their friends?
You can always try to be best by saying so
or choose to do something and actually achieve it.
The choice is up to you.
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KALEIDOSCOPE.
Its a funny tool.
Yes, not a toy but a TOOL.
Becuase no matter how you use it
seeing things different is always part of the experience.
Ok now what does it have to do with business?
Well isn’t using all of the Advertising, PR and Marketing tools
like that?
You look at a problem through different silos and make notice.
The thing tough is to look for the right things
and “at” the right things.
What things?
The main ‘thing” is working towards creating a great experience
not only “selling” a product or service.
Imagine Apple saying:
“That’s it! We have had it with you geeks!
From today we only sell online through our catalogue.”
Oh yeah their sales would go way up!
Keep dreamin…
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