The Archives

06.24.09

Put a smile on my face. Latest post | 350(0)Put+a+smile+on+my+face.2009-06-25+01%3A00%3A31Chris+Dargiewicz
Walking the streets of downtown Minneapolis today I noticed Coca Cola Zero buckets set in different locations, by stores and sidewalks. As I was walking towards it I thought : "Damn what will they want me to do now?" My inbox will not survive another mailing list. Surprisingly as I got closer to it I was given two free cans of Coke Zero. And maybe I was the only one that got away with it but they did not want anything from me. And I don't ever buy Coke Zero but this nice little gesture made my day just a little more fun and made room for the brand in ...

Tagged: advertising, event, experential marketing, experience, marketing, promotion
03.22.09

Engage me or get lost. Latest post | 244(0)Engage+me+or+get+lost.2009-03-22+22%3A55%3A44Chris+Dargiewicz
I think the biggest challenge that both the advertising and marketing industries are facing, especially with economy like today are ENGAGEMENT & EXPERIENCE. To put it simply, engage me with your brand, product service in a way I would personally want to try it, do it, EXPERIENCE it. Then I am your guy. I don't care for your budgets and hours you put in the campaigns. I am me. If it does not make me smile and is fun, you are out! To best illustrate it: You can either win (Tourism in Aruba) or fail (Yeah right like I care what you offer.)

Tagged: advertising, enagement, experential marketing, marketing